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Journeys

Farmers Markets

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The coolest spot in Amsterdam's market scene started making waves back in 1987. Adri Vallentin, who owned the buzzing café Winkel (which means 'Shop' in English) on the Noordermarkt, decided to spice up his Saturday mornings by setting up nine organic food stalls. The goal? To lure more patrons to his café. While the traditional market that sold pigeons and canaries, a staple for over a century, began to wane, Vallentin's vision of organic food caught on like wildfire. Today, the Farmers Market on the Noordermarkt is a hit. It's not just the locals from the nearby Jordaan neighborhood flocking there; people from all over Amsterdam are drawn to this lively scene.

Wandering through the market, you'll find everything from freshly baked breads to vibrant produce, all sourced from local farms. The aroma of roasted coffee beans mingles with the scent of ripe cheeses, creating an irresistible atmosphere. It’s the perfect place to grab a bite, people-watch, and soak in the local culture. Whether you're a foodie looking for the next best taste or just a curious traveler, this market is a must-visit on any Amsterdam itinerary.

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